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Backlinks are an important part of any SEO strategy, but they are not a set-and-forget win. Over time, backlinks can disappear, become toxic, or simply lose their relevance. This means that you must keep finding new backlink opportunities to keep your SERPs high . I spend all my working time thinking about Link Building Management and helping people improve their rankings, so I learned a lot of creative strategies to get backlinks. Here are seven of them that I recommend most often.