Annals of the Russian academy of medical sciencesAnnals of the Russian academy of medical sciencesВестник Российской академии медицинских наук0869-60472414-3545"Paediatrician" Publishers LLC162310.15690/vramn1623HEALTH CARE MANAGEMENT: CURRENT ISSUESАКТУАЛЬНЫЕ ВОПРОСЫ ОРГАНИЗАЦИИ ЗДРАВООХРАНЕНИЯReview ArticleInternational Aspects of the COVID-19 InfodemicМеждународные аспекты инфодемии COVID-19https://orcid.org/0000-0003-4234-18692512-0001PivovarovaOksana A.ПивовароваОксана Анатольевна
Russian Federation

MD, PhD

д.м.н., ученый секретарь

PivovarovaOA1@zdrav.mos.ruhttps://orcid.org/0000-0002-6958-36926568-6654GorbatovSergej J.ГорбатовСергей Юрьевич
Russian Federation
GorbatovSY@zdrav.mos.ruhttps://orcid.org/0000-0001-5473-47966515-7560KorotkovaEkaterina О.КоротковаЕкатерина Олеговна
Russian Federation
KorotkovaEO@zdrav.mos.ruhttps://orcid.org/0000-0002-0925-58222031-6825KamyninaNatalya N.КамынинаНаталья Николаевна
Russian Federation

MD, PhD

Доктор медицинских наук, заместитель директора по научной работе

nnkamin@gmail.comResearch Institute for Healthcare Organization and Medical ManagementНаучно-исследовательский институт организации здравоохранения и медицинского менеджмента04122021765S5725802806202127102021Copyright ©; 2021, "Paediatrician" Publishers LLCCopyright ©; 2021, Издательство "Педиатръ"2021"Paediatrician" Publishers LLCИздательство "Педиатръ"https://vestnikramn.spr-journal.ru/jour/article/view/1623

At present, the speed and scale of the dissemination of false health information has increased significantly, due to the Internet and social networks, which has become a serious problem and challenge for the world’s public health systems. The issue of spreading implausible news has become most acute against the background of the COVID-19 pandemic. Since February 2020, the World Health Organization has introduced the term “infodemiс”, which characterizes the rapid growth of unreliable and false reports of a pandemic by analogy with the spread of the virus. The purpose of this article is to study the issues of the emergence and ways of spreading misinformation about health, to consider approaches for taking effective response measures in the conditions of infodemiс. The article was prepared using a systematic review of research publications based on strict selection criteria in the bibliographic databases PubMed, ScienceDirect, as well as online resources that addressed the issues of dissemination and countering false information in the field of healthcare. Countering disinformation needs to be done through correcting information, purposeful refutations based on evidence, implementing initiatives to improve the media literacy of the population, as well as by improving the supervision of social networks. Coordinated interaction between governmental and international organizations, the scientific community, the media, and global Internet social media platforms is crucial in this process.

В настоящее время скорость и масштабы распространения недостоверной и ложной информации о здоровье существенно выросли благодаря Интернету и социальным сетям, что стало серьезной проблемой и вызовом для мировых систем общественного здравоохранения. Вопрос распространения неправдоподобных новостей встал наиболее остро на фоне пандемии COVID-19. Всемирная организация здравоохранения в феврале 2020 г. ввела термин «инфодемия», характеризующий стремительный рост недостоверных и ложных сообщения о пандемии по аналогии с распространением вируса. Цель данной статьи – изучить вопросы возникновения и пути распространения дезинформации о здоровье, рассмотреть подходы для принятия эффективных мер реагирования в условиях инфодемии. При подготовке статьи использовался систематический обзор публикаций — исследований на основе строгих критериев отбора в библиографических базах данных PubMed, ScienceDirect, а также интернет-ресурсов, в которых рассматривались вопросы распространения и противодействия недостоверной информации в сфере здравоохранения. Противодействие дезинформации необходимо осуществлять с помощью коррекции информации, целенаправленных опровержений, основанных на фактических данных, реализации инициатив по повышению медиаграмотности населения, а также путем совершенствования надзора над социальными сетями. Важнейшая роль в этом процессе отводится скоординированному взаимодействию между правительственными и международными организациями, научным сообществом, средствами массовой информации и глобальными интернет-платформами социальных сетей.

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